VideoFacts & figures about youth media consumptionWhy television?Testimonials
  • Video

    We LOVE TV! Watch the video and discover the power of television ......

  • Facts & figures about youth media consumption

    Learn more on why young people LOVE TV!...

  • Why television?

    Here are 9 good reasons why we should celebrate television today....

  • Testimonials

    What do they say about television? Influential personalities in the world of politics, social advocacy, sports, culture,...

ACT, egta and EBU invite you to celebrate World Television Day!

Download the 2017 WTVD press release.
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The Global TV Group publishes international figures showing the immense popularity of TV.
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The beginnings …

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Read more on UN website »

 

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Join the initiative …

The significance of World Television Day goes beyond paying tribute to TV on November 21st alone; we intend to add content to this platform over the months to come, continuing to reflect on the values of television throughout the year.

Your support is vital to ensure the website achieves maximum visibility, and we look forward to receiving your ideas. In the meantime, please enjoy the World TV Day experience on our website!

Why TV? Testimonials!

What do they say about television? Influential personalities from the world of politics, social advocacy, sports, culture, and entertainment share their experiences, views and opinions on the positive impact of TV on their lives, on the cause they believe in and fight for or on society in general. Click on the button below to find out what they have to say!
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Why TV? 9 facts!

We believe that television is a beneficial medium, serving the common good. We believe in television as a medium that triggers imagination, arises curiosity, encourages education and gathers millions around common interests. Here are 9 good reasons why we should celebrate television today.
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A message from egta’s, ACT’s and EBU’s spokespersons …

— Magnus Brooke, Chairman of the ACT Board of Directors: “TV’s worldwide audience is not only staying faithful but growing fast as viewers tune in to top quality content made and acquired by broadcasters. We are extremely proud to be among the most trusted media, and are constantly searching for new world-class content to continue to entertain and inform millions of people around the world each week.”

— Katty Roberfroid, egta Director General: “At a time when advertisers demand transparency and brand- safety, the trusted environment that television offers seems more relevant than ever. TV excels at offering a premium and sound environment for commercial communications, not only because broadcasters have been operating in this environment for decades, but also because TV is measured and audited by trust-worthy third parties, framed by strict legal rules and its content is produced highly professionally. This is truly the DNA of television even as it transforms digitally to operate on new online platforms. The editorial responsibility vis-à-vis consumers and brands alike remains unchanged – and even emphasised – in the online video sphere.

Noel Curran, EBU Director General:Television broadcasters are proud to have the trust of their audiences. News and current affairs, on television in particular, are core to public service media (PSM). Informing all audiences with independent news and helping them to better understand the world is crucial for a democratic society.  Through its Quality Journalism initiative, the EBU is building on the strength of the Eurovision newsroom and developing new services to help public service media sustain audience trust and remain a key source of information for individuals.”

Caroline Petit, Deputy Director at United Nations regional information Centre: ”Trustworthiness is a key value, now more than ever, to the television industry. This medium must play its role as a safeguard against the growing circulation of fake news, propaganda and hate speech available on an increasing number of communications platforms.” More information on UNRIC available on www.unric.org/en

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